Starlight: Brand Development and Logo Design

I collaborated with my colleague, Lillian Kreisberg, to develop a brand and a logo for her photography business. She pursued me to create a brand name for her business, while also requesting a logo design. Her original aspirations of the branding and logo were alternative, groovy, ideas mostly encompassing her love of stars and the indie aesthetic. She was particularly enthusiastic about producing something in the image of her favorite necklace, a girl with a star as a head. She also specified that she wanted to see her star logo wear quirky, clunky, attention-grabbing shoes (which makes sense because a big part of her life is thrifting and antique shopping). I was able to successfully work with Lillian to provide a name and a logo that exceeded her expectations.